Archive for the ‘seo’ Category

posted by rdiamond | on Facebook, google, LinkedIn, seo, Social Media 101, Tools, Twitter, youtube | No comments

First let’s start off with what exactly Google+ plus is: it’s a new social media site…with an edge, as Guy Kawasaki (Former Chief Evangelist of Apple and co founder of Alltop.com) “Google+ is to Facebook like Macintosh is to Windows.” The design is clean and very user friendly.

Comparing this new up and comer to the “big 3” Facebook, Twitter, and LinkedIn – how can Google+ compete with its competitors? Facebook has its pages, Twitter has its followers, and LinkedIn has its groups…what Google+ offers has the potential to reach business customers and clients in ways like never before. Below are my top 3 personal favorites.

Hangouts

Consider a hangout as a conference one might travel to for work, only more personal and able to reach a wider audience. With a hangout you are able to visually interact with your clients. In college, professors have their “hours” when you can stop in their office; a president or GM of a company might consider doing the same thing- making his or herself personally open to speaking with those who purchase and support their product or brand. One might also consider doing product demonstrations or a live Q&A about a new product. In any case people like having a face to associate with a product or service.

Google Plus Direct Connect

The power of open web-search for a business is immense and Google is releasing a new way to search for business profiles from Google + on the main Google search page, and it’s called Direct Connect. Just put a “+” and then the business name you want to find a Plus page for, and if it exists… Google will take you right to it. Let’s say you want to find Amazon’s Plus page, simply type “+amazon” in Google search and the page is right there. Some estimates suggest Google has roughly 100 million visits per day; if that’s the case your customer reach is immense.
Click here for a demo of Direct Connect in action.

Circles

Google + makes it pretty easy to sort “followers” or “fans” into groups (they call them Circles) with circles you are able to target to specific clients, create a circle in regards to a specific age group, location, gender, occupation etc…this can all be done with ease by dragging and dropping customers into their “Circle.”

Google+ still has some fixes that need addressing but what new website doesn’t? Recently, Google+ user base surpassed the 40 million mark. It took Facebook 3 years to reach 25 million. By building up a solid business user base,(click here for sample user statistics) your feedback and recommendations can help build its user base which in turn will build your customer base. I recommend joining now and establishing your business and brand early in the game. Social media marketing for business is here to stay and Google + is too.

posted by rdiamond | on Blogging, Facebook, google, LinkedIn, seo, Tools, Twitter, Uncategorized, Word cloud, youtube | No comments

Wordle: Social Media Training, Inc.

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.  This word cloud has been generated by inputting our blog url into Wordle.  Pretty cool.  Check it out at http://www.wordle.net

posted by rdiamond | on Blogging, Facebook, google, LinkedIn, seo, Social Media 101, Twitter, youtube | No comments

Yet marketers have concerns with the communities they’ve built on social sites

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Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%.

Social Media Marketers* Worldwide** Who Think It Is Very Important to Advertise or Have a Presence on Facebook or Twitter, July 2011 (% of respondents)

Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. More specific to having a brand page or account, 56% of marketers said turnover was too high and 52% said their fan or follower base was not target-appropriate. Read More

 

 

 

posted by rdiamond | on Blogging, Facebook, google, seo, Social Media 101 | No comments

When it comes to increasing your business, social media is the “new” marketing tool.   Most social platforms are now offering location based services and options.  So, for example, when a consumer is at a movie theatre, going to a restaurant, or watching a play, they can broadcast information immediately to their friends, family and others from their mobile technology.  This “new age word of mouth” exposes a business brand within minutes from one person to the next.  Three social media sites offering location based services are: Foursquare, Gowalla, and Facebook.

 

To mobile users, Foursquare is more than a childhood playground game, integrating location-based mobile technology into a user’s everyday routine. Foursquare subscribers are able to tell others where they are located – a terrific benefit for brands with a physical location such as Starbucks, Best Buy, or Fenway Park.  For online stores and others without a physical location, Foursquare offers “Pages” and “Custom Badges.”  Pages are customizable to fit your brand and help build a relationship with your consumers.   Consumers can leave information on the Page, tied to a location.  Foursquare calls this a “nugget.”  Like Twitter, Pages allow followers to be right in the middle of what’s going on.  Custom Badges are given out to subscribers who attain certain objectives, for example,  Zagat awards Badges to users who frequent Zagat-rated restaurants.

The statistics are amazing.  As Foursquare points out,

  • Over 8 million subscribers worldwide are using Foursquare, adding 35,000 new users each day.
  • Over 250,000 businesses are currently using the merchant platform.

Gowalla is a location-based service that helps people keep up with their friends, share their favorite places, and discover the world around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web.  GoWalla helps subscribers build a “virtual passport” on the site by giving badges to users when they visit locations around the world.  The application locates the user via GPS technology and then let’s them “check in” when they physically go to a location. The more check ins you have, the more rewards, points, badges, stamps, or virtual cash you earn. You can also follow your friends’ check ins, leave reviews and recommendations, meet new friends and get some freebies along the way.  To compare the two services, Foursquare does a better job as a social compass while Gowalla serves as a digital passport.

In 2010, Facebook announced their long-awaited location-based product – a check-in service that allows Facebook users to announce their location to their live stream, as well as tag friends who are at the location with them. The service is called “Places” and pairs locations with memories on a user’s wall. The new service also places the user on the feed for a separate business for the location they’re checking into.  Although Facebook’s location product is very similar to Foursquare and Gowalla, it allows for a very easy checkin to users who are already looking at Facebook on their mobile phone.  Of Facebook’s more than 400 million users, about 50 percent log in to the site at least once a day, and 100 million people access the service from mobile devices. That makes the location feature an area of strong focus for the company.  For businesses, Facebook Places provides a number of distinct benefits.  Users can check in and recommend locations to their friends.  This word of mouth advertising brings in new customers and helps build the brand,  especially when a user’s friends may also be looking for a restaurant, book store or coffeehouse to visit.  In addition, market theory points to the fact that if other people see a user visiting a particular location, those others are more likely to visit that location as well.

 

posted by rdiamond | on Blogging, google, seo, Social Media 101, youtube | No comments

 

When Google acquired YouTube it wasn’t only so Google could demo new products or discuss important topics via video.  The combined companies were designed to focus on providing a better, more comprehensive experience for users interested in uploading, watching and sharing videos, and to offer new opportunities for professional content owners to distribute their work to reach a vast new audience.

YouTube has risen quickly, to command a large worldwide audience.  YouTube notes:

  • More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
  • YouTube is localized in 25 countries across 43 languages.
  • YouTube’s demographic is broad: 18-54 years old
  • Over 4 million people are connected and auto-sharing to at least one social network.

Together, Google and YouTube have committed to doing what they can to create a unique, powerful and innovative experience for their users.  They are natural partners offering a compelling media entertainment service to subscribers, content owners and advertisers.

One of the best outcomes from the social media revolution has been the ability to build relationships anywhere in the world.  Instead of needing to talk via phone, video conference, email, or flying out in person, we can add a connection or follow them on Twitter. While face to face is certainly important at the final stage of a deal or business partnership, today, building that trust is only a click away. Given the statistics above it is very clear that YouTube is a major part of the revolution.

As a marketer you have multiple ways to take advantage of video: such as a direct post on Facebook or a link in Twitter. In turn you can attach tags to the video to make it part of a group on Facebook.  Even more powerful is the ability to create a YouTube channel and customize it. You can make it resemble your company as a leader and trustworthy brand.  When you have a video on YouTube people can comment or be guided to other videos. A snowball effect is created that has the ability to create interest in your product or service.

Search Engine Optimization is a combination of many different tools and techniques, enabling more Internet users to be able to find you on the web and to ultimately send more people to your website.   Being able to get your message out in multiple ways, on multiple platforms is at the core of SEO.  Besides the obvious links from YouTube to your website for videos that you upload, there are other ways that you can use video to better your site’s long term search engine optimization efforts.  However, there is still a part of SEO that is in its infancy and we’re apt to see a lot of changes and new ideas down the road before video optimization fully matures.