Archive for the ‘Uncategorized’ Category
Promoting your business using social media: How often should you engage?
When you are you promoting your business using social media, you probably struggle with how much time to dedicate to this activity. It does take time and we are all short of this precious resource!
Remember, it took Radio 38 years to reach 50 million users, TV 13 years, the Internet 4 years and Apple’s iPod 3 years. Facebook, on the other hand, added 100 million users in just nine months! Social media is a cross-cultural, political, gender and generation phenomenon and therefore, provides companies with a tremendous opportunity to generate sales leads. Ultimately, social media serves as a referral tool to your business — typically on a branded webpage. Today, many companies are using LinkedIn, Facebook, Twitter, Google+, YouTube or one of the other social media sites to tell prospective customers about them and what they represent. Having a unique and compelling point of view means the difference between silence and a loud roar from your audience.
In order to keep up the process however, it takes daily monitoring. Companies won’t be successful for long if their content isn’t interesting and changing daily, weekly and monthly. Prospective customers want to know about your company, your products, your employees, and many other bits of information about who your company is – so they can determine whether they will or will not do business with you. “Social Proof” can make all the difference in the world and can increase the speed through the customer lifecycle, which means more prospects becoming customers and a better overall customer experience.
The amount of time you spend engaging in social media activities depends on your goals and what you hope to accomplish. A good way to discover how much time you should spend is by doing a little research. When people see that you are interacting in the social space on a regular basis, it builds trust and credibility for your brand.
As social media expert, Chris Brogan, points out, one-quarter of your time should be spent listening to what others are saying – such as your competitors and your customers. Here, you will get honest reactions to your brand in the Social Media forums. The next thing to do is to spend at least half of your time communicating with your audience. Talking to your audience via email and Twitter are simple ways to interact with your followers throughout the day. Facebook will take more effort but you’ll be rewarded for your time since it has a very large consumer audience (800+ million registered users and growing quickly).
You should spend about one-quarter of your time composing keyword-rich and remarkable content for blogs, articles, status updates, Tweets, email newsletters or creating videos. To be really effective on the social platforms, you need to keep up with trends and interact with your prospects, customers or other industry leaders to help grow your business. Think through how you want your brand to be recognized and then design the best customer experience to achieve this. Consider using one of the social media automation tools like Tweetdeck or Hootsuite. They’ll save you time and allow you to schedule your activities in advance.
Here are ten tips to get you focused on when and how often to engage.
Top TEN Suggestions: When to Engage and How Often:
- Establish your routine and schedule and then stick to it. You will lose interested followers if you aren’t consistent.
- Think of social media as a cocktail party…listen a lot, be interesting and don’t sell too much.
- LinkedIn is a business network so stick to business hours and Monday through Friday.
- Facebook is more personal and casual so evenings and weekends are good times to reach out to your audience.
- Twitter is 24 x 7 but Friday is the most active day for Tweeting. Be sure to use Hashtags (#)!
- Blogs can be done once or twice a week however some bloggers write daily posts.
- LinkedIn status updates should be kept up and shared several times a week while Facebook should be daily and Twitter several times per day.
- Everyone is different so explore what works best for you and your audience. Make it real and human.
- Don’t over commit because many people dive in head-first and realize that social media is 70% labor. Don’t forget to measure everything.
- One easy way to evaluate how often you should engage is to do competitive research. Check out your competition, your customers, your prospects and other leaders and see what their frequency is on the different platforms. Don’t delay…GET STARTED TODAY!
The growth of Social Media is phenomenol. Check out these statistics:
· The average American Internet user watches 30 minutes of video online per day [40 percent increase over 2009] (comScore) Compared to 5 hours of television per day
· 22 percent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)
· 4 percent of adults on the Internet use location-based services (Pew Internet Research)
· Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
· In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group)
· 75 percent: The percentage of U.S. iPad users that are interested in seeing videos within magazine ads on their iPad. (eMarketer via David Erickson)
· The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com via David Erickson)
· On Facebook, during the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)
· 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)
· More than 250 million people use Facebook Connect every month. (Facebook)
· Since April 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)
These stats are mind-boggling, but then so is the amount investors are investing in social media – they have experienced good ROI in the past and want to keep the successes coming. According to Dow Jones VentureSource, the capital raised in the first quarter of 2011 for social media, gaming and e-commerce markets reached $875 million! The largest was by Hungry Machine, the company behind Living Social which raised $200 million.
Interestingly, it’s not just venture capitalists and angel investors that are providing the funds. Major corporations like Amazon, News Corp., HTC, and Comcast are providing most of it.
Earlier this year, California investment company NeXt BDC Capital Corp. started a closed-end mutual fund to buy shares in fast-growing private tech startups, which could include Facebook and other social media. That would give the public, who can buy closed-end shares that are traded like stocks, a chance to get in on the action.