If you’re new to Twitter or need some new ideas and tips on what to do and what not to do, check out our 30 Twitter Tips List below. Even if you’ve been Tweeting for a while, do a quick review since we’ve all made some of these mistakes and it’s never too late to implement best practices in your Twitter activity. Enjoy!
1. Don’t over promote your product or service. Try using the 10-1 Rule: Tweeting 10 amazing links or resources earns you the right to promote 1 time.
2. Customize your background design with your logo and contact details.
3. Use a link shortener like bitly.com to save on character count and to measure click-throughs.
4. Talk less about yourself and more about others.
Getting lost or sucked into the social space can be a business professional’s worst nightmare! While Social Media can be very beneficial for ones business it can be a two edged sword. Costing you thousands of dollars of lost “time”. So how do you effectively manage your time with Social Media? Here are some tips.
Just like any business plan, identify your goals with Social Media such as brand advocacy, brand awareness, lead generation, sales, website traffic, etc…
Now that you know your goals, identify the time you need to set aside each day to achieve these goals.
Create measurables to better understand your efforts. Which in turn helps you better refine your Social Media Plan. Measurables can be such things at web traffic, lead generation, sales, brand recognition, etc… all which can be measured.
Remember to keep the main thing, the main thing. It is way to easy to get sucked into little social trails that result in nothing but lost time.
If you feel you need more education on the Social Media subject. You can begin by attending this “no cost” webinar on The Business Case for Social Media this TUE 3pm EST. Register Here
Companies taking a serious look at using Social Media are facing key internal challenges to their efforts. This is just a short list, but these are ones I find in my discussions with executives on a weekly basis.
How do we measure social media? In other words how can justify using social media as an additional ingredient. One of things executives are running into is a lot of start up firms not understanding the B2B/ B2C sales process; however they have a strong grip on social media. Without an understanding of both, many executives find start up marketing firms along with long standing ones not truly understanding the need and basis for measurables.
Scale is a huge challenge once you realize the validity to a strong social media strategy. Who is going to administer the strategy? Who will oversee it? How many people will it take? Do we outsource? These are all valid questions. Scale can be easily overcame with the right tools and delegation along with alignment with the proper social media firm.
At the end of the day, social media may generate leads and engagement, but it still comes down to bringing it to a conversation. Social Media should always be viewed as an extension and ingredient of your marketing and engagement efforts. It should not be treated as a way to re-write basic interaction and engagement. It is just an ingredient to help facilitate much more interaction with your target market. So do your company a favor, be real and authentic when using social media.
I am sure you can come up with more, but these are three key points. What do you think?
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